I build things, and I play the long game.

I'm Gheith — a founder and operator who's spent over a decade in the trenches of marketing, brand and ecommerce across the MENA region.

I started on the agency and media side — social lead at Forbes Middle East, account direction at Digitology, senior roles at Cassbana and Mountain View. I learned how brands actually grow, and where most of them get stuck.

Then I stopped just advising and started building. Today I'm the founder and CEO of LearnLoop, a peer-to-peer skill-exchange platform for Egypt and MENA — a place where people teach what they know and learn what they love, no money required. And I'm a partner at Beyond Reason, where I built the digital strategy, online store and creative direction from the ground up.

Marketing is still the craft underneath everything I do — but now I point it at the things I own and build, not just projects for hire.

Away from the screen, I play golf. It's become the clearest metaphor I have for how I work: precision over power, composure under pressure, and the patience to play the long game. On the course and in business, I'm playing the same game.

Marketing, to me, is a long game — and I play to win it.