A decade on the agency, media and brand side, and now inside my own ventures. A few builds I'm proud of, with the numbers that matter.
Ecommerce, zero to live
The complete digital engine for a premium golf, tennis and padel brand, designed, built and launched from nothing.
A Shopify store designed from scratch. A 457-SKU, 1,553-unit catalog structured and imported. Paymob and valU payments, Instagram Shopping, and a delivery network mapped across Egypt's governorates. Built to sell on day one.
Performance marketing
A Meta advertising engine built for purchases, not vanity metrics, and steered through the learning phase to stable results.
Pixel setup, purchase-objective campaigns on a 30,000 EGP monthly budget, creative testing that surfaced a clear winner, and the discipline to let the algorithm learn before scaling spend.
Brand strategy
Positioning, identity and creative direction that let a new label enter a crowded market looking like it had always belonged.
Brand identity, collection naming, product storytelling, the Instagram grid and a full creative system, down to the Reels production workflow. One premium voice, consistent from the first post.