Work
Strategy you can see in the numbers.
A decade across the agency side, the media side and the brand side. A few of the projects I'm proud of.
Beyond Reason
Built the full digital engine for a premium golf, tennis and padel apparel brand — from store to scale.
Shopify store designed from scratch, a 457-SKU / 1,553-unit catalog structured and imported, Paymob and valU payment integration, Instagram Shopping for Egypt, and a delivery network mapped across Egyptian governorates.
457
SKUs structured
1,553
Units catalogued
Partner
Role
Paid media at scale
Meta advertising engine optimized for purchases, managed through the learning phase to stable performance.
Meta Pixel setup, Purchase-objective campaigns on a 30,000 EGP/month budget, creative testing that identified a clear algorithmic winner, and disciplined learning-phase management to bring cost-per-result down.
30k EGP
Monthly budget
Purchase
Objective
Meta
Channel
Brand from zero
Positioning, identity and creative direction for a premium launch in a crowded market.
Brand identity, collection naming, product storytelling, Instagram grid strategy, and a creative system — including a Reels production workflow — that gave a new brand a premium, consistent voice from day one.
End-to-end
Scope
Identity
Output
MENA
Market