Ventures

The things I build and run.

I stopped just advising and started building. These are the ventures I own — where the marketing craft points at something of my own, and where I play the long game.

FOUNDER & CEO

LearnLoop

A peer-to-peer skill-exchange platform for Egypt & MENA. People teach what they know and learn what they love — no money, just credits. Teach a session to earn a credit, spend a credit to learn anything, from Arabic to Python to Shopify. 94 skills across 11 categories.

94

Skills

11

Categories

Founder & CEO

Role

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PARTNER

Beyond Reason

A premium golf, tennis and padel apparel brand. I built the digital engine from scratch — a Shopify store, a 457-SKU catalog, a Meta ads performance engine, payments, Instagram Shopping and a delivery network mapped across Egypt. The full digital build, end to end.

457

SKUs structured

1,553

Units catalogued

Partner

Role

See the full build

Building something of your own?

I'm always happy to talk shop with founders and marketers.

Get in touch